Blue Generation partnered with us on a multi-year plan to modernize their annual catalog without blowing the budget all at once. Instead of a one-time overhaul, we built a phased approach that allowed the brand to refresh photography, design, and messaging over time, in a way that was actually sustainable.

We led art direction for new photography, handled full retouching, redesigned and reorganized the catalog structure, and rewrote product copy to create consistency across SKUs.

The result is a cleaner, more modern catalog that's easier to navigate, better represents the brand, and gives distributors and customers a reason to actually read it.