Blue Generation partnered with us on a multi-year plan to modernize their annual catalog while working within a realistic budget. Rather than a one-time overhaul, we developed a phased approach that allowed the brand to refresh photography, design, and messaging over time.

Our team led art direction for new photography, handled full retouching, redesigned and reorganized the catalog structure, and rewrote product copy to create consistency across SKUs.

The result is a cleaner, more modern catalog that improves navigation, strengthens brand presentation, and drives stronger engagement from distributors and customers.