2026 marked Prime Line's relaunch year following a series of acquisitions and their first catalog as a newly independent brand. We weren't starting from scratch. Having worked with the Prime Line team during their time within alphabroder, we'd already led the brand refresh that set the visual foundation. This catalog was a natural extension of that work.

The goal was to make an impact right out of the gate. We leaned into bold graphic elements, energetic page compositions, and custom photo compilations that made the product assortment feel dynamic and current. Extensive retouching brought consistency to the imagery and made sure every product looked as good as it actually is.

The result was a launch piece built to signal a confident new chapter for the brand.