2026 marked Prime Line’s relaunch year following a series of acquisitions — and their first catalog as a newly independent brand. Having previously worked with the Prime Line team during their time within alphabroder, we were already deeply familiar with the brand and had led the earlier brand refresh that set the visual foundation.

This catalog became a natural extension of that work.

The goal was to make an impact right out of the gate. We leaned into bold graphic elements, energetic page compositions, and custom photo compilations that helped the product assortment feel dynamic and modern. Extensive digital retouching brought consistency to the imagery and elevated the products so they felt polished, vibrant, and ready for the spotlight.

The result was a launch piece designed to signal a confident new chapter for the brand.