BRANDS was a quarterly trade publication created by Bodek & Rhodes for screen printers, embroiderers, and the distributors who sell to them.

Each issue needed to do more than showcase products. It had to educate, inspire, and give customers new ideas for how apparel could be styled, marketed, and sold. For this edition, the theme was Fashion — exploring what that meant within the promotional apparel industry.

We developed the issue from concept through production, including photoshoot direction, article ideation, editorial layout, and overall art direction. The result was a publication that blended product marketing with trend storytelling — giving customers fresh inspiration while reinforcing the brand’s point of view.

Our role extended all the way through production, from selecting paper stock to attending press checks, ensuring every detail of the final piece reflected the brand’s vision.