BRANDS was a quarterly trade publication created by Bodek & Rhodes for screen printers, embroiderers, and the distributors who sell to them.

Each issue needed to do more than showcase product. It had to give customers real ideas for how apparel could be styled, marketed, and sold. For this edition the theme was Fashion, and what that actually means inside the promotional apparel industry.

We developed the issue from concept through production: photoshoot direction, article ideation, editorial layout, and overall art direction. Our role extended all the way through press, from selecting paper stock to attending press checks, making sure every detail of the final piece reflected the brand's vision.

The result was a publication that blended product marketing with trend storytelling, and gave customers something worth actually reading.