Building on the success of the Spring/Summer campaign, the Fall/Winter launch gave us the opportunity to push the creative further and expand the visual world of the brand.

With more time and resources behind the second phase of the campaign, the goal was to deepen the concept without losing the consistency that had already been established. The catalog still needed to anchor the season while supporting the broader marketing rollout.

We expanded the seasonal concept with more ambitious photography, bolder layouts, and additional visual storytelling throughout the book. The result was a richer brand experience that carried across marketing channels — increasing visibility while keeping the campaign cohesive from season to season.