Building on the Spring/Summer campaign, the Fall/Winter launch gave us room to push the creative further and expand the visual world of the brand.

With more time and resources behind the second phase, the goal was to deepen the concept without losing the consistency we'd already established. The catalog still needed to anchor the season while supporting the broader marketing rollout.

We expanded the seasonal concept with more ambitious photography, bolder layouts, and more visual storytelling throughout the book. The result was a richer campaign that held together from season to season and gave the brand a lot more to work with across channels.