In 2019 we played a key role in the launch of North End's innovative outerwear collection, introducing cutting-edge apparel technology to the promotional products industry. We developed the concept, built the storyboard, and art directed a high-impact video shoot in creative partnership with a production company we brought in to execute the vision.

From there we designed and developed a fully integrated marketing campaign: custom landing page, email templates, display banners, and social posts. One cohesive brand experience across every digital touchpoint, built to drive real excitement for the launch.