Sustainability isn't a trend. For a lot of customers it's a requirement, and the brands that can speak to it clearly have a real edge. alphabroder recognized this early and built a growing assortment of apparel and promo products that fit the category. The challenge was helping distributors understand what it all meant and how to sell it.

We designed a digital lookbook that broke down sustainability terminology and mapped it to specific products, giving customers a practical guide they could actually use. That foundation then extended into a year-long campaign: emails, website graphics, social posts, and illustrated reels that kept the message consistent and the content fresh all year long.